The Detroit metro is a great place to buy furniture, earning high marks by Furniture/Today’s team of secret shoppers. Twelve of the 20 stores shopped received an overall score of five out of five, which translates as excellent, while another four stores scored four out of five as their overall store rating.
So, who has the greatest salespeople in Detroit? Ashley Furniture HomeStore, Gardner White, Gormans Home Furnishings and Restoration Hardware do, according to Furniture/Today’s exclusive team of secret shoppers. All four retailers received perfect composite salesperson scores, rating a five out of five on 15 qualities such as friendliness, professionalism, confidence, helpfulness and product knowledge.
Furniture/Today’s army of secret shoppers scoured the Detroit metro for casual dining in January. Results reflect the information gathered by the shoppers, all females under age 40, during each store visit. Broken Arrow, Okla.-based Shoppers, Inc., recruited the shoppers.
The stores shopped were: Art Van, Warren, Mich.; Ashley Furniture HomeStore, Holland, Ohio; Costco, Rooseville, Mich.; Crate & Barrel, Troy, Mich.; Ethan Allen, Auburn Hills, Mich.; Gardner White, Warren, Mich.; Gormans Home Furnishings, Troy, Mich.; Hillside Furniture, Bloomfield Hills, Mich.; Ikea, Canton, Mich.; JCPenney Home Furnishings Store, Sterling Heights, Mich.; McLaughlin’s of Novi, Novi, Mich.; Monroe Furniture Plaza, Monroe, Mich.; Pier 1 Imports, Allen Park, Mich.; Pottery Barn, Troy, Mich.; Restoration Hardware, Troy, Mich.; Sam’s Club, Southgate, Mich.; Target, Detroit, Mich.; Three Chairs Co., Ann Arbor, Mich.; Value City Furniture, Warren, Mich.; and Wal-Mart Dearborn, Mich.
This exclusive report combines parts one and two of the Detroit shops, which originally printed in Furniture/Today's March 7 and 21 issues.
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