Power is the hottest motion trend in the greater L.A. market, with 14 out of the 20 stores shopped by Furniture/Today’s secret shoppers offering power on the sales floor. Other motion trends include drink holders, storage consoles and sofas that recline to a horizontal position, shown by half or more of the L.A. stores. Only two of the stores shopped, Ashley Furniture HomeStore and Jerome’s, carry motion sofas that offer massage.
On the sales side, three stores in the greater L.A. market received flawless salesperson index scores: Dearden’s, Easy Life Furniture and FAMSA. Easy Life’s shopper stated the “customer service was above and beyond.” She praised the salesperson for his design sense and stated she “did not feel pressured at all.”
Furniture/Today’s secret shoppers scoured the greater Los Angeles metro for motion sofa in March. Results reflect the information gathered by the shoppers, all females under age 40, during each store visit. Broken Arrow, Okla.-based Shoppers, Inc., recruited the shoppers.
The stores shopped were: Ashley Furniture HomeStore, West Los Angeles; Dearden's, Van Nuys; Jennifer Convertibles, Culver City; La-Z-Boy Furniture Galleries, West Los Angeles; Macy's Furniture Gallery, Los Angeles; Mor Furniture for Less, Murrieta; Bassett Home Furnishings, Irvine; Easy Life Furniture, West Los Angeles; FAMSA, Van Nuys; Jerome’s, Murrieta; Linder’s Furniture, Murrieta; Living Spaces, Rancho Cucamonga; Mathis Brothers, Ontario; Plummers Furniture, West Los Angeles; Reeds Furniture, Agoura Hills; Casa Linda Furniture, Santa Ana; JCPenney Home Store, Culver City; Joel Jones Furniture, Rancho Cucamonga; Nader’s LaPopular, Signal Hill/Long Beach; and Thomasville of Torrance, Torrance.
This exclusive report combines parts one and two of the Los Angeles shops, which originally published in Furniture/Today's May 2 and May 16 print issues.
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