Originally published as part of the Retail Planning Guide in the December 31, 2012 issue of Furniture Today
The manufacturer-branded furniture store channel, led by No. 1 retailer Ashley Furniture HomeStores, maintained its market share last year, accounting for 7% of all furniture and mattresses sold. In 2011, Ashley garnered $2.58 billion in furniture and bedding sales through 434 stores, up 12.2% from 2010 sales of $2.30 billion.
Lifestyle furniture stores experienced a market share increase in 2011, going from a 6% share in 2010 to 7%. Ikea led the charge with furniture and bedding sales of $1.75 billion, followed by Williams-Sonoma, selling $1.10 billion worth of product under the banners of Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma and Rejuvenation.
Traditional furniture stores lost one percentage point of share over the past year, decreasing from 40% in 2010 to 39% in 2011. While the largest players within this channel, including Rooms To Go, the Berkshire Hathaway stores and Raymour & Flanigan, continue to grow, the smaller independent stores still struggle. In 2008, traditional furniture stores owned a 50% market share.
About the numbers
Furniture/Today's exclusive 2012 Furniture and Bedding Distribution Report reveals 2011 and 2010 furniture and bedding market share through 12 distribution channels. Figures are based on retail sales of all residential furniture and bedding product categories. Data from 2010 has been revised to reflect new information.
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