Originally published in the November 2009 print issue of Playthings Magazine $34 billion – that’s the dollar volume of toys and video games sold last year by the industry’s leading players. As a group, 2008 sales for Playthings Top 25 retailers increased 2.5 percent over 2007 sales of $33.2 billion for the same companies. Playthings’ exclusive survey of the Top 25 Playthings Giants ranks the Top U.S. retailers by their estimated 2008 U.S. playthings sales. Retailers were considered for the ranking if they carry more than one toy category. Retailers are ranked by their estimated U.S. 2008 sales of traditional toys and electronic interactive toys, as well as video and computer games and systems. In some cases, because of the way a number of retailers organize their departments, sales figures may include a portion of sales for sporting equipment (including scooters, skateboards, baseball bats and basketballs) and/or bicycles and related equipment. Data is based on calendar year ending Dec. 31, 2008 and 2007, fiscal year or trailing 12 months closes to date. All sales figures, except those of publicly held companies that break out toy sales as a separate line of business, are Playthings market research estimates. Estimates were derived using a variety of sources, including the companies themselves, public company filings with the Securities and Exchange Commission, discussions with industry analysts and suppliers, as well as published and unpublished reports, including newspaper articles in various retailing areas. 3 Pages Please Note: This report is available for immediate electronic download in PDF format. When you order this report, you will come to an order confirmation page which will show your report, with a blue "Download" button. Please read |
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