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 The most recent information regarding toddler mom buying practices is based on a survey conducted by Zeldis Research Associates for the American Baby Group, publishers of American Baby magazine. The survey data was collected from October 2005 to February 2006 with 739 responses from a nationally representative sample of mothers of toddlers ages 18 months to 5 years. Of the respondents, 38% have a 1-year-old,53% have a 2- or 3-year-old,and 38% have a 4- or 5-year-old. Notably, 43% of toddler mothers also have a child under age 1.
2 pages
*Originally published in the May print issue of Kids Today*
This is available as a downloadable PDF document only.
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