Kids Today The Gear Consumer, 2010

Originally published in the July/August 2010 print issue of Kids Today

The exclusive Kids Today and Mom Central Consulting 2010 Children’s Furniture and Gear survey shows car seats, strollers and accessories for car seats/strollers are the top three gear products moms plan to buy in 2010. That’s just one key finding from the exclusive survey. The study also provides information on moms Internet research, important features moms look for when buying a car seat, the first place moms shop for a car seat as well as where moms look for ideas.

Kids Today, in partnership with Mom Central Consulting, fielded an online survey to Mom Central’s proprietary panel of moms in March 2010. The exclusive consumer analysis is based on responses received from 1,250 U.S. moms.

Data was collected and analyzed by Kids Today’s research department, led by Director of Research Dana French, Research Analyst Daphne Garland-McLean and Mom Central Consulting’s VP of Research Tracey Hope-Ross.

*3 pages*

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Kids Today The Gear Consumer, 2010
475000-5000-037-00000-000-KT139$45.00


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