This first issue of Retail Ideas zeroes in on the bedding category with ideas for sales, advertising and merchandising. Get sales tips from bedding pros and find out what your primary customers (women) want. The bedding consumer is only in the market for a few days, and yes, she wants a good deal. But she also wants quality and service, often more than she wants the absolute lowest price. The retailers who recognize this - sleep shops, furniture stores and even department stores - are winning with bedding. This Retail Ideas report on bedding retailing looks at some of the best practices in this high-volume, high-profit category.
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