Originally published in the September 26, 2011 issue of Furniture Today.
Bedding specialty stores remain on the ascent, while furniture stores have lost a little ground in the battle for bedding market share.
And the other channels of distribution – including department stores and warehouse clubs, among others - are holding steady.
Those are the highlights of Furniture/Today's latest examination of bedding distribution channels, a project the newspaper undertakes every two years. The new report documents where the channels stood at the end of last year.
Furniture/Today's exclusive 2011 Bedding Distribution Report reveals 2010 bedding market share through seven distribution channels. Figures are based on 2010 retail sales of conventional mattresses and boxsprings, as well as foam bedding, futons, airbeds, adjustable beds and waterbeds.
Furniture/Today used a variety of sources to estimate the percentage of bedding sales in each channel, including data from Furniture/Today's exclusive rankings of the Top 25 bedding retailers and Top 100 U.S. Furniture Stores and data from Furniture/Today's nationally-representative 2011 Consumer Buying Trends Survey.
In addition, leading bedding producers were asked to estimate 2010 market share percentages by distribution channel and comment on developments within each channel.
The 2011 Bedding Distribution Report was compiled and analyzed by Executive Editor David Perry and Director of Research Dana French.
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