“Furniture Retailing 101: The Strategic Concepts” addresses many of the component elements and concepts managers and executives in the industry deal with in the course of meeting their responsibilities. This volume begins with a look at the notion of competition and the concept that retailers compete against their own past performances, other furniture retailers, and retailers in other industries. The book looks at the four classes of furniture competitors: Market Leaders, Market Challengers, Market Followers and Market Nichers. It then identifies the various strategies employed by each to compete. Finally, the chapter ends with an examination of five common traits shared by many of the most effective competitors: Excellent Merchandise Selection and Value, a Lasting Competitive Edge and Core Competencies, an Innovative Approach, an Established Company Brand, and a Corporate Culture, which prizes its leadership position. PLEASE NOTE:This item is not available for immediate download. This is a print publication and will be shipped to you as soon as possible after placing order. |
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