The results are in and Design Within Reach is Dallas’s top store, receiving a near-perfect score on the salesperson index and an excellent overall store rating. Our secret shopper would return to buy because of DWR’s “well-designed furniture.”
The stores of FAMSA, Ikea, Weirs Furniture Village, West Elm and Z Gallerie were noted as having the widest product selection in Dallas. And, shoppers found the furniture at Bassett Home Furnishings, Cantoni, Crate & Barrel, Design Within Reach, FAMSA, Ikea, Stacy Furniture and West Elm to be the most fashion-forward.
Furniture/Today’s army of secret shoppers scoured the Dallas metro for master bedroom in February. Results reflect the information gathered by the shoppers, all females under age 40, during each store visit. Broken Arrow, Okla.-based Shoppers, Inc., recruited the shoppers.
The stores shopped were: Crate & Barrel, Dallas; Design Within Reach, Dallas; FAMSA, Dallas; Havertys, Dallas; The Great Indoors, Farmers Branch; West Elm, Dallas; Bassett Home Furnishings, Dallas; Ethan Allen Design Center, Dallas; Ikea, Frisco; Pier 1 Imports, Dallas; Robb & Stucky, Plano; Rooms To Go, Dallas; Stacy Furniture, Grapevine; The Dump, Irving; Z Gallerie, Dallas; Ashley Furniture HomeStore, Frisco; Cantoni, Dallas; Freed’s, Dallas; RoomStore, Dallas; Weirs Furniture Village, Dallas.
This exclusive report combines parts one and two of the Dallas shops, which originally printed in Furniture/Today's April 2 and April 18 issues.
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