*Originally published in the February 2, 2009 print issue of Furniture Today*
This exclusive analysis provides a three-step approach to help retailers boost their bedding sales and increase their sales tickets. The three steps include: focusing on the consumer, embrace specialty sleep and add accessories to merchandise mix.
The exclusive consumer data is based on the responses of 12,330 US consumers. Furniture Today, in partnership with HGTV, surveyed consumer households via an online survey linked to HGTV's Ideas newsletter in January 2008. Because of the large sample size, the survey data can be projected within this population with a margin of error of plus or minus less tha 1%.
The exclusive retailer data is based on a retailer survey conducted by Furniture Today in march and April 2008. Responding retailers operate more than 2,500 stores and recorded more than $1.5 billion in combined sales in 2007. Included in the mix of retailers answering the survey are bedding specialists, furniture stores and manufacturer-branded stores. For reporting purposed, bedding specialist results are reported separately and results for furniture stores and manufacturer-branded stores are grouped together.
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