Originally appeared in the April 7, 2008 issue of Furniture Today
This exclusive research focuses on the stationary sofa buying experience, including where the consumer would first go to shop for a sofa, the reasons why consumers choose a sofa retailer and several sofa-specific areas where consumers want more information, including the issues of durability and quality.
Furniture/Today's exclusive analysis is based on the responses of 12,330 U.S. consumers. Furniture/Today, in partnership with HGTV, surveyed consumer households via an online survey linked to HGTV's Ideas Newsletter in January 2008. Because of the large sample size, the survey data can be projected within this population with a margin of error of plus or minus less than 1%.
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