This exclusive research focuses on the entertainment furniture buying experience, including where the consumer would first go to shop for entertainment furniture, the reasons why consumers choose an entertainment furniture retailer and several entertainment furniture-specific areas where consumers want more information, including the issues of technology and construction. Furniture/Today's exclusive analysis is based on the responses of 12,330 U.S. consumers. Furniture/Today, in partnership with HGTV, surveyed consumer households via an online survey linked to HGTV's Ideas newsletter in January 2008. Because of the large sample size, the survey data can be projected within this population with a margin of error of plus or minus less than 1%. Respondent profile: Household income Under $30,000 10% $30,000 to $49,999 21% $50,000 - $74,999 28% $75,000 to $99,999 21% $100,000 or more 20% Age Under 25 1% 25 - 34 6% 35 - 44 17% 45 - 54 37% 55 - 64 30% 65 and over 9% |
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