Originally published in the September 7, 2009 print issue of Furniture Today
Previous consumer research has revealed comfort as the No. 1 feature consumers look for when choosing a mattress. But, which construction types do consumers think are the most comfortable? This exclusive consumer data reveals which types of beds consumers currently sleep on, the kind of night’s sleep consumers get with their current type and which type consumers think is the most comfortable and why.
The exclusive consumer analysis is based on the responses of 2,112 U.S. consumers. Furniture/Today, in partnership with HGTV, surveyed consumer households via an online survey linked to HGTV's Ideas newsletter in February 2009. Because of the large sample size, the survey data can be projected within this population with a margin of error of plus or minus 2.2%.
The research was analyzed by Furniture/Today’s research department, led by Group Research Manager Dana French and Executive Editor David Perry.
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