This exclusive research examines why consumers choose to shop for a mattress in a particular retail channel, the likelihood of shopping in each distribution channel and what consumers would change in the mattress-buying experience. The exclusive consumer data is based on the responses of 12,330 U.S. consumers. Furniture/Today, in partnership with HGTV, surveyed consumer households via an online survey linked to HGTV’s Ideas newsletter in January 2008. Because of the large sample size, the survey data can be projected within this population with a margin of error of plus or minus less than 1%. |
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