Originally published in Furniture/Today's November 30, 2015 print issue
Stationary upholstery and master bedroom now comprise a larger portion of furniture stores sales. Both categories gained one percentage point of share this year, with stationary accounting for 24% of sales and master bedroom at 12%.
Those merchandise mix details were reported by furniture stores answering Furniture/Today's 2015 Furniture Store Performance Report. This exclusive study offers an overview of furniture store operations and provides benchmarks for retailers to compare merchandise mix, profitability, price-point structures, sourcing and advertising practices. Companies representing more than 10,000 storefronts participated in the study.
Report examines retail operational data within the furniture store channel. Companies representing more than 10,000 storefronts participated in the 2015 survey. Data reflects the fiscal year ending closest to December 31, 2014.
Responding retailers represent an assortment of furniture store types, including full-line furniture stores, product and style specialty stores and manufacturer-branded stores. All regions of the country are represented. One-fifth of the stores carry low price points; 44% carry lower-middle price points; 56% carry upper-middle prices; and 27% carry high-end lines.
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