Furniture/Today’s Consumer Views: Occasional Tables

Originally published in the December 5, 2011 print issue of Furniture/Today

Durability is the most important feature consumers are looking for when shopping for occasional tables. That's the opinion of seven out of ten consumers answering Furniture/Today and HGTV's 2011 Consumer Views Survey.

Accent tables need to be durable if they're to last as long as today's buyers expect them to. One-third of the responding 6,612 U.S. consumers expect a new table to last between 10 and 14 years and 38% think one should last 15 years or more.

A stylish accent table is considered critical to 69% of overall respondents, making it the second-most important factor. Style and design is most significant to high-income families. The table's style and design edged out durability as the No. 1 feature for households earning $100,000 or more.

Furniture/Today and HGTV's 2011 Consumer Views Survey received responses from 6,612 U.S. consumers. The survey fielded as part of HGTV's Ideas weekly e-newsletter in January. Because of the large sample size, the survey data can be projected, within this population, with a margin of error of plus or minus 1.2%.

*2 pages*

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Furniture/Today’s Consumer Views: Occasional Tables
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