Furniture Today's 2011 Consumer Buying Trends Survey, Part 2

Originally published in the April 18 print edition of Furniture/Today

This exclusive presentation provides an in-depth look at who bought and plans to buy bedding, motion sofas and entertainment furniture.

Bedding - 11.5 million U.S. households bought a mattress and boxspring last year, making it the most-purchased product. Beddingís No. 1 status has been the rule since 1997, when Furniture/Today began tracking purchase incidence rates among U.S. households. Interestingly, 2010 buying habits were very similar to those in 1997, with 10.1% of U.S. households buying in 1997 and 10.2% buying last year. The highest purchase incidence was in 2004, when 12.8% of U.S. households bought a mattress and boxspring.

Motion sofas - Motion sofas have steadily gained steam over the past decade, even selling during the recession when consumers bought mostly for public areas of their home. Purchased by only 1.4% of U.S. households in 1997, the category was bought by 3.2% of households in 2010. And, a greater portion of consumers plan to buy one this year. Data from Furniture/Todayís exclusive Consumer Buying Trends survey reveals that 4.5 million households, a whopping 4.0%, have intentions to buy a motion sofa in 2011.

Entertainment furniture - Entertainment furniture was the most purchased wood product last year, fulfilling the consumerís needs for family rooms and dens. More than five million households bought the category in 2010 and another 4.5 million plan to buy this year. The purchase incidence rate of entertainment furniture peaked between 2004 and 2006, when flatscreen TVís and household gaming equipment became mainstream. In 2004, 6.9% of U.S. households bought entertainment and in 2006, 7.5% of households purchased.

The consumer data originates from the responses of 2,500 U.S. households to an online survey conducted in December 2010. Furniture/Today worked with TNS, a Kantar Group Company, to examine home furnishings shopping and purchasing patterns among households in 2010 and buying plans for 2011.

Because of the sample size and a respondent profile closely matching the demographics of all U.S. households, survey data can be projected nationally with a margin of error of plus or minus 2%.

*4 pages*

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Furniture Today's 2011 Consumer Buying Trends Survey, Part 2
465000-5000-037-00000-000-FT1146$50.00


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