Furniture Today's eTailer Report, 2012

Originally published in Furniture Today's August 13, 2012 issue

Furniture sales through the Internet increased 5.8% last year, according to comScore, reaching $6.8 billion. Those sales figures translate into the online channel accounting for 8% of total furniture and bedding retail sales.

Online' s 2011 growth rate, while lower than the 7.4% experienced by the category between 2009 and 2010, is remarkably strong in the tepid economy and well outpaces overall furniture sales increases.

The 30 online home furnishings players highlighted in this report garnered combined 2011 total sales, for all products, of more than $51 billion. The listing includes the heavyweights of Amazon and Overstock, as well as companies specializing in home products, such as Boston-based Wayfair, Omaha, Neb.-based Hayneedle, and San Mateo, Calif.-based

Furniture/Today's exclusive report lists 30 online home furnishings retailers and flash sales sites in alphabetical order.

This list is by no means comprehensive. Many more than the 30 Internet retailers listed here are strong players within the home furnishings industry and online channel. This report does not rank companies, nor does it feature furniture retailers who have both a brick-and-mortar and online presence, such as Rooms To Go, Wal-Mart and JC Penney.

All sales figures and ranges are Furniture/Today market research estimates and are for total 2011 sales, which may include revenues from the sale of products other than furniture, bedding and decorative accessories. Where possible, the percentage of sales from furniture, bedding and decorative accessories is given. All sales figures are for the calendar year 2011.

Furniture/Today compiled this report by surveying online furniture retailers, researching business newspaper archives and speaking with furniture industry insiders. Information was gathered, compiled and analyzed by Furniture/Today's research department.

*4 Pages*

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Furniture Today's eTailer Report, 2012

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