This report originally appeared in the April 2014 print issue of Casual Living
Outdoor dining sales expected to see double digit growth, with 15% over the next five years, according to the most recent data from Casual Living and Easy Analytic Software Inc.
Casual Living market research worked with Easy Analytic Software Inc. to develop 2013 outdoor dining sales estimates and 2018 projections.
Sales figures are based on data available through October 2013 and are subject to revision. Estimates are based on information from the Department of Commerce, the International Trade Commission, sales estimates from manufacturers and retailers, Casual Living and Apartment Therapy consumer surveys and information garnered from discussions with industry executives and analysts.
All data was matched against demographic data (such as age and income) from the Bureau of the Census, the Department of Justice, National Center for Education Statistics and the Department of Labor. A series of statistical models were used to develop estimates by metro markets.
Projections for 2018 are designed to forecast the changes that statistically adjust for household income, age by race and sex, group quarter population and births and deaths, along with other forecasting factors. Spending forecasts assume a national rate of inflation that does not vary from one location to another.
Product potential reports for grills and outdoor furniture can be ordered online at www.casualliving.com (click on the Research tab at the top of the homepage). Each report provides 2013 sales estimates and 2018 sales projections for each respective product by state and metro area.
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