Furniture Today's 2011 Consumer Buying Trends Survey, Part 1

Originally published in the April 2 print edition of Furniture/Today

More than 33 million U.S. households bought furniture and bedding products in 2010, spending a combined $83.5 billion. In 2011, 34% of U.S. households — 38 million — plan to buy furniture and bedding. That’s one of the findings from Furniture/Today’s 2011 Consumer Buying Trends Survey. The exclusive data provides nationally-representative purchase incidence figures for 14 products, as well as demographic characteristics of households who bought and plan to buy each category.

In this exclusive report, Furniture/Today presents the most detailed information available on recent consumer furniture buying and consumers' buying plans.

The consumer data originates from the responses of 2,500 U.S. households to an online survey conducted in December 2010. Furniture/Today worked with TNS, a Kantar Group Company, to examine home furnishings shopping and purchasing patterns among households in 2010 and buying plans for 2011.

On a product-by-product basis, U.S. households told Furniture/Today what furniture they shopped for last year, what they actually purchased, how much they spent and what types of furniture they plan to buy in 2011.

Because of the sample size and a respondent profile closely matching the demographics of all U.S. households, survey data can be projected nationally with a margin of error of plus or minus 2%.

The research was analyzed by Furniture/Today’s research department, led by Director of Research Dana French.

*4 pages*

Please Note: This report is available for immediate electronic download in PDF format. When you order this report, you will come to an order confirmation page which will show your report, with a blue "Download Now" button.

Furniture Today's 2011 Consumer Buying Trends Survey, Part 1

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