Originally published in the November 2015 print issue of Casual Living
In 2013 when Casual Living published its last Universe Study, retail spending was starting to recover, but the trek upward was a slow one. Two years later, the market continues to parallel the steadily rebounding economy, making even stronger increases and projected to finish 2015 with 4.5% overall growth.
On the plus side, home builders and architects are reporting an ever-increasing demand for outdoor rooms and outdoor spaces for entertaining and recreating. Landscape architects and interior designers, as well, are finding their projects expanding to include places and furnishings for outdoor dining, conversation and entertainment.
With confidence edging upward and economic growth moving into the black as well, outdoor furniture sales continue to grow as the demand for outdoor living – be it decks, patios, balconies, porches, gardens or poolside – continues to build.
Taking all this into consideration, forecasts are more optimistic than they were two years ago, and we agree. Casual Living projects the 2015 outdoor market – including furniture, shade products and grills – will total nearly $7 billion, up 4.5% from 2014 sales of $6.6 billion.
Casual Living's exclusive Universe Study of the outdoor home furnishings industry provides estimated 2015, 2014, 2013 and 2012 retail sales totals for outdoor furniture and grills, as well as the percentage and dollar breakdowns by specific products through all distribution channels.
All figures are Casual Living market research estimates. All data is based on U.S. retail sales figures and do not include secondhand or used merchandise. All figures have been rounded. Universe Study figures include sales from outdoor dining sets, chat groups, other seating, shade products, other outdoor furniture and grills. Casual and outdoor accessories, as well as outdoor lighting, have been excluded from figures. The research was conducted by Casual Living's market research department.
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