*Originally Published in the November 2008 Print issue of Casual Living*
Only 12% of the nearly 14,000 U.S. consumers answering Casual Living and HGTV's exclusive survey currently own a spa, but nearly one-third plan to buy a spa. The report also provides demographics, including region, age and household income, of the consumers who own a spa and those who plan to buy one, as well as the first place consumers would first shop for a spa and the features consumers want in a new spa.
The exclusive consumer data is based on the responses of 13,878 U.S. consumers. Casual Living, in partnership with HGTV, surveyed consumers via on online survey linked to HGTV's Ideas newsletter in April 2008. Because of the large sample size, the survey data can be projected with a margin of error of plus or minus less than 1%.
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