Casual Living and HGTV 2009 Consumer Survey:  Home Resorts

Originally published in the August 2009 print issue of Casual Living

Only 5% of the nearly 13,000 U.S. consumers answering Casual Living and HGTV’s exclusive 2009 Outdoor Spaces survey currently have a home resort. Another 13% are in the process of creating one and a promising 79% of responding consumers would love to design one.

Our exclusive survey defined a home resort as an outdoor area that’s been converted into a comfortable living space and is used for relaxing or entertaining at home.

This exclusive consumer analysis is based on the responses of 12,880 U.S. consumers. Casual Living, in partnership with HGTV, surveyed consumers via on online survey linked to HGTV's Ideas newsletter in April 2009. Because of the large sample size, the survey data can be projected, within this population, with a margin of error of plus or minus less than 1%.

The research was analyzed by Casual Living’s research department, led by Group Research Manager Dana French.

*4 Pages*

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Casual Living and HGTV 2009 Consumer Survey: Home Resorts

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