Outdoor dining sets were on the shopping lists of 4.3 million U.S. households last year, with 2.7 million following through and making a purchase. That’s the finding from Casual Living’s exclusive Consumer Buying Trends survey, conducted last December among a nationally-representative sample of 2,500 U.S. households. In 2011, another 2.7 million households have plans to purchase a dining set. And, Generation X, with members currently between the ages of 36 and 46, are excellent prospects. They comprise 31% of the households who say they’ll buy in 2011, planning to purchase at a rate 1.6 times higher than their presence in the population. Last year, members of Gen X spent a median of $400 on a set. This exclusive consumer data originates from the responses of 2,500 U.S. households to an online survey conducted in December 2010. Sister publication Furniture/Today worked with TNS, a Kantar Group Company, to examine home furnishings shopping and purchasing patterns among consumers in 2010 and buying plans for 2011. Because of the sample size and a respondent profile closely matching the demographics of all U.S. households, survey data can be projected nationally with a margin of error of plus or minus less than 2%. The research was analyzed by Casual Living’s research department, led by Director of Research Dana French. *3 pages* PLEASE NOTE: This report is available for immediate electronic download in PDF format. When you order this report, you will come to an order confirmation page which will show your report, with a blue "Download Now" button. |
 |