Originally published in the August 2013 print issue of Casual Living
Overall, 2.6% of U.S. households bought an outdoor dining set in 2012, spending a combined $2.1 billion. In 2013, 3.2% of households, amounting to 3.7 million, have outdoor dining sets on their shopping and buying plans. The purchase incidence rate for dining sets has increased since 2010, when 2.4% of all households bought a dining set.
Those are some of the key findings from Casual Living's exclusive, nationally representative Consumer Buying Trends survey, which asked 3,000 U.S. households the outdoor furniture they bought in 2012, how much they spent and what they plan to buy in 2013.
Combined households spent a median of $150 on new dining sets in 2012. By age group, Generation X (currently ages 33 to 48) spent the most, a median of $375, followed by Millennials (adults currently between ages 18 and 32), who spent a median of $300.
In this exclusive report, Casual Living presents the detailed information on dining sets shopping and buying plans. The consumer data originates from the responses of 3,000 U.S. households to an online survey conducted in December 2012. Casual Living worked with TNS, a Kantar Group Company. U.S. households told Casual Living if they shopped for conversation groups in 2012, if they bought, how much they spent and if they plan to buy in 2013. Because of the sample size and a respondent profile closely matching the demographics of all U.S. households, survey data can be projected nationally with a margin of error of plus or minus 1.8%.
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