The American Chameleon

Nearly one in three people in the U.S. is part of a minority group. There are more Hispanics in the U.S. than the entire population of Canada. In 48 of the nation's largest cities, more than half of the population is "minority." Suburbs, too, are seeing an influx of minorities. The dramatic changes in America's racial and ethnic makeup have profound implications for everyone selling products and services.

Find out about how and where the changes are taking place in this more than trillion dollar market in Reed Research's fact-filled report, The American Chameleon.

The 40-page report details the population growth and geographic shifts among black, Asian and Hispanic populations, discusses the influence of immigration and the ever-increasing buying power of America's minority populations.

Contents and topics include: 2000 population in millions by race and ethnicity, …Percentage change in minority population, …1990-2000, …Ethnic makeup of the nation's largest cities, …Percentage of minority population living in the suburbs,…Population distribution, Foreign, U.S. born, …10 states with the largest percentage increase in the number of immigrants, 1990-2000, …¿Habla español?, …"New Latinos", …Asian Tsunami,… Black is still beautiful, …Move over Baby Boom, ...2001 buying power by race and ethnic group (table), ...Mean household income, 2000, by race and ethnic group (graph), ...Projected population increases by race and ethnic group, 2000-2010, ...Each race "alone or in combination" as a percentage of the total population, ...U.S. population by race, 2000, ...Percentage of population by race and ethnic group, by state and region.

40 Pages. For electronic delivery in PDF format only.

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The American Chameleon
475000-5000-037-00000-000-FT09$60.00


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